Saturday, January 31, 2009

TZ doctrine tenet #18: Color is preferred

Before my college years (late 1990s and early 2000s), I was all about black and white. In late 1998, I learned to appreciate color. Color is the most versatile method of conveying messages and definitions. Color photography provides realism and creativity unmatched by sepia and black and white photography. Vibrant colors are better than shades of gray. Black and white and sepia just cannot hold a candle to full color. The human eye is drawn to color, while the bovine eye is drawn to black and white. Color carries more information than black and white. Color photography attracts readers, for color expands the audience by 80% over black and white. Color activates the right brain; black and white does not. I encourage school yearbooks and newspapers. All-color school yearbooks are on the rise, and because of that more yearbooks are sold. Switching to all-color has been a huge success for high school yearbooks. When I was attending school, yearbooks were in black and white. Full-color publications make places come alive. Most people love to see things in color. Black-and-white photography may be all right much of the time, but full color photography really captures the essence of the moments that will be fondly remembered for years to come. The analogy is: Black and white is to color as standard definition is to high definition.

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